You want right write good blog articles and offer your readers real added value? Now that I've written over 500 texts of my own and learned a lot, I'd like to share my best writing tips with you. Especially if you are dealing with a rather dry environmental topic like the climate change or the Water shortage and the texts should be crisp and convincing - that certainly can't hurt.
In this article, you will learn how to structure all your blog texts optimally and write good, search engine-optimized texts.
Here is a short Table of contents for you:
- Unique texts
- Writing blog articles - step by step
- Writing SEO texts
- The ideal spelling
- Basic tips
- Closing words
Notice: This article comes from another, disbanded project. It may not fit perfectly with the topic of sustainability. Nevertheless, you can use the tips to write your own convincing and inspiring blog posts. If you have an environmental topic on your mind, for example, you can also write a Writing a guest article for CareElite.de.
Write good blog articles that are unique
The Internet is teeming with poorly copied and unhelpful texts. It is supposed to be quick and cheap. Wrong! Fast, cheap texts are a waste of money and time, because in the end nobody gets anything out of it. Especially if you want to save people from Zero Waste Lifestyle or other sustainability topics, texts need a little more power. For unique, good articles, the following should apply to your blog text:
- Your blog text provides real added value for the reader
- It answers a question or solves a problem
This gives you a sound basis for writing your blog article. Now I'd like to give you all the tips you need to write your blog article, taking readability and search engine optimization into account.
Writing good blog articles - A guide
First of all, I would like to give you a good structure or step-by-step guide to help you write really good blog articles in the future. Follow the steps below.
1. formulate a captivating headline
A boring headline is not clicked and what is not clicked is apparently not interesting. Even if there is a unique text hidden behind a bad headline, many readers will not even notice it. So if you want to write a good blog article, the headline must also fit. In addition to an integrated keyword, you should also make sure that the headline really describes the exact topic that you are dealing with in your text.
Example: Animal welfare in everyday life - How you can help animals
2. create structure = table of contents with links!
Have you decided on the topic and headline of your blog article? Before you start writing your text, you should think carefully about which subtopics or subheadings are interesting for your post. In this example, the topic is "Writing blog articles" and good sub-topics include "Writing SEO texts", "Text structure" or "Writing style".
Make clear what the reader will be particularly interested in this topic and use the Google AdWords Keyword Planner or autosuggestion for inspiration. From the sub-topics you then develop a table of contents of your blog article, in which you send each chapter by link to the appropriate place in the text.
3. crisp introduction to the text
Have you been able to write a captivating headline for your blog post and find a good structure? That's already a good basis for your unique text. Now you need to guide the reader through the text and explain in a few words what your text is about. Formulate a captivating introduction that picks up on your structure from the table of contents. Make sure that the reader of your blog article now really wants to read your text!
Example: see Vegan documentaries - Films for vegans & vegetarians
4. no paragraph longer than 300 words without a subheading
If you want to write a good blog article, no section of text should be longer than 300 words. If you read a text without a paragraph and without a subheading, this limits the readability of your text. So if you want to write a good text, keep the paragraphs short and crisp.
5. write texts at least 700 words long
As an (environmental protection) blogger, you naturally want to achieve reach with your project. You can achieve this reach if the blog post you have written is easy to find in Google search results. So if you want to write a good, findable blog post, this text should have at least 700 words. However, I recommend that you aim for between 1500 - 2500 words for each post. Of course, you should only write as much in the blog post as your topic allows.
6. incorporate appropriate images into the text
A text without pictures is a lost text. We humans long for simple, relaxing images. You can either integrate images as normal in the editor of your website or embed them using social media such as Instagram or Pinterest. Of course, this is ideal if the Instagram images are from your own channel.
If you use someone else's images, you must always get permission. At Pexels e.g. you can find free stock photos. Do not include too many images, as this will increase the loading time of your website. Please remember to minimize the images so that they are only as large as you really need them to be.
7. write summary at the end of the texts
Nowadays, texts on the internet are only skimmed for the most important points. At the end of a blog article, it therefore makes sense to summarize or conclude the article in a way that solves the initial question or problem. This way, even readers who are in a hurry will be satisfied with your blog article. In this section, you should therefore really only summarize the most important points of your text. Finally, please also encourage interaction. Comments enliven your blog article and create a basis for discussion - this is particularly important when it comes to environmental topics!
Writing good SEO texts
Now you know how to write a blog post step by step. You should not only write good articles, but also really good SEO texts. SEO is the abbreviation for search engine optimization and in this context means nothing other than writing a blog post that will be found by search engines such as Google. Take note of the following recommendations so that you can write good SEO texts
8. be clear about the 2 most important keywords!
Writing SEO texts also means focusing on 1-2 important keywords rather than many. This increases the likelihood that you will end up in a top position for exactly these keywords and not on the second page of the search results for many keywords. With WordPress plugins such as SEO Yoast, you can define these keywords and get SEO tips to improve your Google ranking.
Example: "Cruelty to animals" + "mistreatment of animals"
9. research further keywords relevant to the topic
In addition to the 1-2 most important keywords in your blog post, you should still mention other relevant keywords in your article. For example, if you want to write a blog post that deals with the topic of online copywriting, it should also include terms such as "blogger", "blog article", "search engine optimization" or "text structure". This suggests to the search engine algorithm that the text really deals with the specified topic and has not just been flatly SEO-optimized.
Example: "Cruelty to animals" | "Sensation of pain" + "Animal testing„
10. keywords in the title of your article
Your title should be exciting, but of course also contain the most important keyword of your blog article. One keyword in the title is enough, because you don't have that many characters available! If you want to write a really good SEO text, place the keyword right at the beginning of the title. This increases the chances of your blog article ranking at the top for the most important keywords.
11. heading of the text as H1 tag
If you want to write good SEO texts, you can lay the foundation with a keyword in the title. But you can do even better with the title in the H1 tag (HTML code of a title). Check whether your titles are also displayed as H1 tags. If not, you should change this, because an H1 tag around your headline will push your blog post higher up on Google than an H2 tag.
12. structure for H1-H4 tags in the text
From an SEO perspective, the H1 tag should of course only appear once in your text, as it refers to the title. If you want to write really good SEO texts, you should also use the other tags from H2-H4 sensibly. In this blog article, for example, the subheadings from the table of contents are tagged with H2 and the respective tips with H3. This creates a clear hierarchy among the headings, which makes it clear to the Google algorithm how the text is structured. This makes it easier for Google to find your informative text.
13. keep keyword density of 2.5 - 5 percent in the article
If you want to write good blog articles, you should also make sure that there are not too few or too many keywords in the text. Too few keywords will not get you a good ranking in search engines and a text with too many keywords is hard to read and can also be considered keyword spamming by Google. Therefore, maintain a keyword density of approximately 2.5 - 5 percent. This means that in a text with 1000 words, a maximum of 25 - 50 words should be important keywords.
14. set internal links to other articles
With every text you write on your blog, you have another opportunity for an internal link. And if you link from one of your posts to another post on your website, Google really appreciates it. This creates an internal, clear link structure.
Tip: Try to formulate the respective anchor text (the text that links) in such a way that it also contains the keyword for the text to be linked.
15. add ALT text to images
If you integrate images into your post, you can also give them an ALT text with the most important keyword. On the one hand, you can also generate traffic via Google Image Search and on the other hand, the entire post will be found even better for the respective keyword. This is one of the SEO tips that very few people implement and that can give you a real advantage.
Writing good blog articles
Anyone can implement the previous tips directly, but you will probably have to work on the spelling step by step. My texts were also much worse at the beginning of my online time than nowadays. Before you start writing your blog post, I would like to give you a few tips on how to write and formulate it correctly.
16. you should write unique texts
Please avoid writing boring or poorly copied blog articles. As a reader, you can tell immediately whether the author is serious. And if readers bounce, Google also knows that the text is not that unique! Try to find your own emotional and authentic style and your readers will appreciate it. Because continuity, recognition value and excitement when reading are desired!
17. write blog articles that are readable and understandable
If a text consists only of long sentences and there are no photos to be seen for miles around, then this is already a visually off-putting text. To keep your readers happy, you should write texts that offer variety and breaks for reading. For example, use bullet points, bulleted lists, tables and other eye-catchers.
Also try to avoid using technical terms from your subject area or always formulate them in layman's terms. This way, everyone can follow your thoughts and you have written a readable and understandable text.
18. writing dynamic texts
Try to avoid filler words such as "basically", "somehow" etc. as much as possible so that your blog articles remain dynamic and the flow of reading is not disrupted by superfluous empty phrases. You should write lively texts. You can do this with active verbs, for example! For example, instead of "write dynamic texts", write "write texts that engage the reader". Throw everything out of your text that makes it unnecessarily bloated.
19. do not write slick blog articles
You have to take offense with your text sometimes. It's your own blog and you can pretty much do what you want there! Write your clear opinion and don't always take the path of least resistance, which will hopefully please everyone. Critical texts are also more likely to be shared on social media and encourage people to take a closer look at the content. This is particularly important when writing about sustainability.
Writing blog articles - basic tips
Here I would like to give you some basic tips on writing online texts that didn't fit into the previous blog article.
20. research for your text
Nobody can know everything. Before you write your text, you should do some proper research! Look for additional information that will make your text a real added value for the reader. Also look for unique photos that you can use. Sometimes the ratio of time spent researching and writing text is 50:50 for me.
Tip: Also include your sources! This is how you stand out from other texts that are unscientific. Facts and figures on environmental issues spread
21. prewrite your blog article
Writing a really good blog article can sometimes take a day! It's super annoying when it's gone due to an internet problem or laptop crash, isn't it? Even if WordPress already has AutoSafe functions, for example, you should play it safe and write your text offline with Word and save it regularly. I had the pleasure of doing this once and it made me take this problem very seriously 😉.
22. write text with a common font
Trying out new fonts can be exciting, but humans are creatures of habit. Take this SEO tip to heart and choose a common font such as Arial, Helvetica or Times New Roman with a relatively large font size. These are easy to read and won't overwhelm your reader. Result: The reader stays longer on your page and is satisfied. You will rank better in Google search results as a result!
23. check spelling after completion
The moment when you read a text and find four mistakes in the first three sentences. What do you do? You jump off because you can no longer take the text seriously. It takes a lot of time to re-read the whole text and you're glad that it's finally online. But these are lousy excuses for not checking the text again. Just read through your blog post again and revise any mistakes.
Tip: I have also included a few errors in this text for sure. If a reader notices an error, he can report it to me under the post. I can only recommend this to you!
24. update your blog post regularly
Things and opinions are constantly changing. That's why you should update your blog posts regularly. This will please the reader and, of course, the search engine! As soon as you receive new information on a topic that you have already written about, update the post briefly and change the publication date to the current day. This way, your readers will also know that you have updated the post.
25. encourage interaction with the blog article
At the end of your blog article, you should always encourage your readers to comment on your post with their opinions, suggestions or questions. This gives you feedback and will further improve the way you write your blog articles. Google will also be pleased, as a high level of user interaction indicates interesting content.
Writing blog articles? Easy, right?
I hope that you can now write really good texts that offer your readers real added value. In the best case, I have inspired you to dedicate yourself with your own blog to the fight against the biggest environmental problems of our time to dedicate ourselves to this. Because a great deal of educational work is still required.
Stick to the rules, write captivating texts, but also make a point of writing in all the right places. sustainable search engines to be found. Make the most important search terms clear, build up the structure of your text and write a unique blog post in your personal, recurring style.
Do you have any questions or suggestions? Then just comment below this article.
Stay motivated and sustainable,
PS: You can write good texts now! Have you ever thought about writing a to establish a sustainable company? You get the tips in the linked post. Good luck!
