I support companies, organizations and projects that want to change our world sustainably - with well thought-out Contentcredible Storytelling and a clear Communication their ecological and social impact.
As Environmental Scientist, Author, Online Marketer and longtime blogger I bring together specialist knowledge, a feel for language and attitude. I write texts that inform, touch - and move.
Whether SEO-optimized articles, Campaign content or Sustainability reportsAs a freelance content writer and communications consultant, I help you get your message across in an authentic, effective and targeted way.
Services and offers
I support sustainable companies, organizations and brands in their efforts to Communicate a clear, credible and targeted message.
Whether in the Individual project, in the Package, on Daily basis or in the context of long-term cooperationsI work as a freelancer and mostly remotely - also in personal exchange with your team if desired.
With a mix of Strategy, Text competence and Environmental Knowledge I help you to make your impact visible - online and offline.
Content & Storytelling
For websites, blogs, magazines, newsletters & more
I develop content that not only informs, but also inspires, convinces - and inspires action. Whether SEO-optimized blog articles, Campaign texts, Newsletter or Magazine articles - I write texts that match your company and your values.
My services at a glance:
- Writing blog articles, magazine texts and campaign texts
- Editing articles and topics
- Creation of newsletters & e-mail series
SEO & Strategic Content Marketing
For more visibility on Google - without greenwashing
Sustainable topics deserve reach. I help you to find the right Search terms to identify, strategically deploy and plan content that appeals to both humans and algorithms.
My services at a glance:
- Content audits & consulting
- Keyword research & content planning
- Creation of SEO texts with substance
- Search engine optimization of existing content
Sustainability communication & CSR storytelling
For authentic communication of your ecological and social impact
I translate entrepreneurial Sustainability goals and measures into understandable, credible language - beyond buzzwords and image cultivation. So that your target group understands what you really want to achieve and are already achieving.
My services at a glance:
- Editorial support for impact initiatives
- Preparation of sustainability reports
- Development of communication concepts for CSR & ESG
- Storytelling for climate protection, animal welfare and education projects
Advice & Support
For teams that want to communicate sustainably themselves
I accompany you and your company as Sparring partnerI help with editorial planning as a freelancer, develop strategies and give workshops on sustainable communication.
My services at a glance:
- Content strategy workshops
- Communication coaching
- No-greenwashing check
- Editorial consulting
Projects and references
I have been writing about Sustainability in all its facets - from vegan food and zero waste to natural gardens, sustainable travel and a minimalist lifestyle. In this context, I have built up a large network of marketing agencies, NGOs and green companies and have also been a guest on many TV and radio programs. (see Media)
Here you can find some of my previous Projects as well as Examplesthat paint a picture of how I communicate sustainability in an understandable and effective way.
CareElite.de - Sustainability blog & knowledge platform
With CareElite.de I have found one of the most diverse German-language online platforms for living as sustainably as possible website. I have been publishing articles, instructions and inspiration there for almost a decade now - on topics such as zero waste, animal and environmental protection, minimalism, a plant-based diet and sustainable travel. (Example article: Sustainable travel - 20 tips for environmentally friendly vacations)
I was not only the author, but also Strategist, SEO planner, Community Manager and Idea generator. The content is easy to find via search engines such as Google and reaches several million people every year - which is one of the reasons why I receive so much feedback and links from NGOs, educational initiatives and the media.
My work:
- Concept & structure of the website
- Author of over 1000 technical articles (to the blog)
- SEO strategy & keyword planning
- Community development & reach strategy
Result:
- Over 100 million page views since its foundation
- Rankings on page 1 for many sustainability-related search terms
- Several thousand backlinks from NGOs, media & companies
Books on all aspects of sustainability
As Author of several non-fiction books I have expressed my conviction for a conscious, animal-friendly and ecological living on paper.
The books (including Plastic-free for beginners*, Sustainable living for beginners* and Cooking for the climate*) are Written in a practical, motivating and understandable way - and are aimed at both beginners and people who want to further reflect on and improve their lifestyle.
In cooperation with my publisher, I have developed the Books conceived, written and marketed - with the aim of presenting complex sustainability issues in an understandable way and inspiring people to adopt a more conscious lifestyle.
My work:
- Conception, research & paperwork
- Didactic preparation
- Design & cover development
- (Online) marketing & increasing visibility
Result:
- Over 20,000 copies sold
- 4.5-star ratings on average
- Use as material in schools & educational initiatives
Who I am - and why I do what I do
I'm Christoph - an environmental scientist, author, blogger and passionate advocate of a conscious, natural and sustainable lifestyle.
For almost ten years, I have been writing about topics such as zero waste, vegan nutrition, animal and environmental protection, sustainable travel, minimalism and natural gardens - reaching millions of people who want to change their way of life. Without dogma, but with attitudeand want to change them.
What drives me is the conviction that words are more than just marketing: they can create awareness, initiate change and have a real impact. That's why I have specialized in specialized in sustainable communication for companies - with a focus on content that makes sense and really makes a difference.
I combine specialist knowledge (B.Sc. in Online Marketing, M.Sc. in Environmental Sciences), a feel for languages, a network and practical experience. Whether start-up, NGO or company with responsibility: I am happy to help, Communicate topics with added value and depth in an understandable and credible way - from strategy to the written word.
A few more personal things to me. I...
- Live vegan and minimalist 🌱
- am at home in the north of Berlin (Remote First) 📍
- have a master's degree in environmental sciences 🎓
- write books about the sustainable way of life 📚
- am a sports enthusiast and close to nature ⚽ 🌳
Contact and cooperation
Let's make an impact together
As Freelancer for sustainable communication work with green companies, NGOs, start-ups and initiatives - remotely, flexibly and at eye level. You are planning a project, looking for Support for your content strategy or need strong texts with substance and attitude? Then I look forward to hearing from you.
Impact is created through dialog! So just write me a message with your requestyour questions or arrange a free introductory meeting directly - via e-mail, my contact form or LinkedIn:
- Email: info[at]careelite.com
- Contact form: Contact now
- LinkedIn: Now to my profile